Browsing by Author "Mukhopadhyay, Sipra"
Now showing items 1-20 of 25
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Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers
Nagpal, Apurv; Titus, Ajoy B. (Indian Institute of Management, Ahmedabad, 1993)The study examined perceptions of all-visual advertising stimuli using Sacred and Secular symbols. Two response criteria were looked at; aesthetic/emotional perceptions and rat ion a 1 /u.ti 1 i tar ian perceptions A ... -
Arvind Mills: communication strategy
Eswar, M.; Mallik, A.; Ray, K. (Indian Institute of Management (Ahmedabad), 1989) -
Cigarette and liquor advertising in India an exploratory study
Mukhopadhyay, Sipra; Kureshi, Sonal (2010-03-24)The study examined cigarette and liquor ads in the print media in the context of consumer behaviour and legal/ethical issues. Subjects were drawn from three distinct segments, the vulnerable segment comprising of boys from ... -
Communication Industry: Major Decision
Mukhopadhyay, Sipra (2010-08-11) -
Communication Strategy
Mukhopadhyay, Sipra (2010-08-16) -
A Comparative study on the customer service of public, private and multinational banks
Sharma, Sanjeev, K. (Indian Institute of Management, 1997-04) -
Consumer promotion schemes - some Indian case studies
Bikhchandani, Sanjeev; Motihar, Surabhi (Indian Institute of Management (Ahmedabad), 1988)The objective of the study is to gain an insight into promotion - concepts, planning , administration and actual case histories with a view to deriving certain generalizations regarding the critical success factors in ... -
Consumer rights awareness and attitude towards consumerism
Hakim, Iqbal Ahmad (Indian Institute of Management, 1998-04)The multi-issues of consumerism and consumer rights awareness has been examined at the macro level and the micro level in the last two and a half decades mainly in the context of developed countries, Except for some isolated ... -
Creative approaches in advertising in India in the early nineties what criteria
Mukhopadhyay, Sipra (2010-03-25)The paper developed while exploring the anomaly that the best adjusted creatives are not necessarily the best performers, despite uniformity in other marketing inputs. It examines (1) current trends in creative approaches, ... -
Demand Forecasting
Banerjee, Bibek; Mukhopadhyay, Sipra (2010-08-11) -
Development of a computer-based brand-name generator
Mythily, Santhanam; Parthasarthy, Padma (Indian Institute of Management Ahmedabad, 1988) -
Distribution strategies and performance: a cross-national comparison of the automobile industry
Mukherjee, Avinandan (1999)This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ... -
Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited
Shukla, Amit; Iyer, Mahesh (Indian Institute of Management (Ahmedabad), 1989) -
Endorser characteristics by product type: a segment wise study
Aga, Aparna; Agrawal, Rashmi (Indian Institute of Management Ahmedabad, 1993) -
Influencing social behaviour: segment specification and formulation of ad strategy
Mukhopadhyay, Sipra (2010-03-20)The study illustrates the use of means-end chain analysis in sharpening of segment for advertising to influence social behaviour. MECCAs model has been used to develop the ad strategy. -
The Launching of Kranti
Seetharaman, S. P.; Mukhopadhyay, Sipra (2010-07-26)A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no ... -
Marketing in spearhead strategic development organisations
Moorthy, Ravi C. (1993)The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ... -
Marketing of oranges by regulated market: a case study of regulated market, Nagpur
Joshi, Madhukhar R. (Indian Institute of Management, 1996)The accelerated growth of agriculture mainly depends upon the provision of farm and non farm services. Among non farm services marketing is the most important one. Regulated markets in the country were set up to provide ... -
New services evolution processes
Bhatt, Sanjeev (1991)Services sector is emerging as a significant sector the world over. In the year 1980, share of services in the total GDP of Developed Economies was 57 per cent, and between 34 to 40 per cent in different sub-groups of ... -
Psychographic segmentation of car owners
Giridhar, K.; Sarkar, P. (Indian Institute of Management Ahmedabad, 1988)