Browsing by Author "Mukhopadhyay, Soumya"
Now showing items 1-7 of 7
-
Customer lifetime value: assessment of current methods of estimating CLV and scope for improvements in the same
Pendharkar, Aditya Nandkishor; Sarkar, Abhishek (Indian Institute of Management Ahmedabad, 2019)Customer Lifetime Value (CLV) has been a widely researched topic recently. It has seen implementations not just in the marketing domain but in other industries as well such as banking and finance industry. Different types ... -
Feasibility report for plastic powder coating unit
Tapasvi, Dhananjaya V.; Damle, Milind P. (Indian Institute of Management Ahmedabad, 1989) -
Impact of review narrativity on sales in a competitive environment
Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong (Wiley Online Library, 2022-02-21)Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little ... -
Opinion mining in management research: the state of the art and the way forward
Mukhopadhyay, Soumya (Springer, 2018-01-15)In the past decade, the explosive growth of social media has led to the emergence of a wide variety of information sources that can significantly impact individual level decision making processes. This ... -
Preference instability, consumption and online rating behavior
Mukhopadhyay, Soumya; Chung, T. S. (Elsevier B.V., 2016)In this paper we examine how individual level heterogeneities in terms of preference instability influence various online decisions (product choice, rating incidence and rating evaluation). Moreover, we investigate how ... -
Recurring Images of a Brand
Mukhopadhyay, Soumya; Mukherjee, Avinandan (2010-07-14) -
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection
Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P. (ScienceDirect, 2023-09-04)Understanding purchase motivations is vital but challenging due to their unobservable, concomitant, and dynamic nature. Recent research has proposed frameworks to examine their impact on choice by treating motivations as ...