Browsing by Author "Mummidisetti, Vinod"
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Viral marketing
Agarwal, Shiv Kumar; Mummidisetti, Vinod (Informs, 2021-09-07)Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...