Now showing items 1-1 of 1

    • Viral marketing 

      Agarwal, Shiv Kumar; Mummidisetti, Vinod (Informs, 2021-09-07)
      Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...