Now showing items 1-3 of 3

    • Friends Steel: Brand Equity Strategy 

      Dukare, Kiran; Nag, Debabrata; Gara, Nitesh; D'Silva, Suzanne (Indian Institute of Management, Ahmedabad, 2013)
      This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ...
    • Impact of Gender Diversity in An MBA Batch: Analyzing the evolution of motivational factors towards various career choices 

      Sablania, Ratika; Nag, Debabrata (Indian Institute of Management, Ahmedabad, 2015)
      The concepts of “career choice”, “gender diversity” and “evolution of motivation” have been extensive topics of research. However, seldom has an effort been made to integrate these three pillars in order to understand the ...
    • Managing Workforce at Superior Refinery Limited (SRL) (A) 

      Nag, Debabrata; Bhushan, Vidya; Kaushik, S; Jayaswal, Sachin (Indian Institute of Management Ahmedabad, 2010)
      The case deals with the functional and behavioral issues faced by an oil refinery shift in-charge regarding workforce management. In addition to the refinery policy requirements the behavioral constrains become extremely ...