Browsing by Author "Naik, Pratham"

Now showing items 1-2 of 2

    • Why do consumers disclose personal data 

      Naik, Pratham; Goyal, Abhishek (Indian Institute of Management Ahmedabad, 2022-03-21)
      Taking a mixed approach and accounting for the influence of both rational (i.e., losses and gains associated with disclosure) and irrational (i.e., habits) factors in the disclosure decision-making process, while considering ...

    • Willingness to disclose data in e-commerce: transparency and personalization as a stimulant 

      Bhagat, Manisha; Naik, Pratham (Indian Institute of Management Ahmedabad, 2021-12-14)
      In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...