Browsing by Author "Naik, Tejavath Mahesh"
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Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence & machine learning for wealth management
Naik, Tejavath Mahesh; Singh, Ritesh Kr (Indian Institute of Management Ahmedabad, 2019)Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence and machine learning for wealth management in India. The major objectives were to gauge ...