Browsing by Author "Nandi, Titas"
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Ekatvam by tanishq - are soft controversies the best form of advertising?
Sanghi, Akshay Kumar; Nandi, Titas (Indian Institute of Management Ahmedabad, 2020)Arun Narayan, Vice President of Marketing and Retail at Tanishq, was sitting in his study in Bengaluru contemplating the future of Tanishq – the jewellery brand under Titan. Every few seconds, he could hear the faint sound ...