Browsing by Author "Narayanan, Priya"
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Gold monetization in India as a transformative policy: a mixed method analysis
Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind (Indian Institute of Management Ahmedabad, 2017)India is the second largest consumer of gold in the world and gold is a major contributor to the current account deficit. Much of the gold goes out of circulation and is not available to support economic activity. To ... -
Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay
Narayanan, Priya (Indian Institute of Management Ahmedabad, 2020)How does differential presentation of the components of a product – brand and attribute(s) – impact consumers’ willingness to pay (WTP) for the product? In this thesis, we attempt to answer this question through two essays. ... -
A study of the evolution of nature and narration of brands in an emerging market
Koshy, Abraham; Narayanan, Priya (Indian Institute of Management Ahmedabad, 2017-05-23)Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ... -
Understanding the government’s attempt to transform attitudes towards a critical resource: gold monetization in India
Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind (Resources Policy, 2020)We examine the Indian government's attempts to transform consumer attitudes towards a critical mineral asset in order to bring a part of 25,000 tonnes of privately held gold back into economic circulation through the Gold ...