Browsing by Author "Natarajan, K R Anandh"

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    • Influencer marketing & impact on business 

      Natarajan, K R Anandh; Bansal, Divyansh (Indian Institute of Management Ahmedabad, 2023-08-08)
      India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...