Browsing by Author "Nath, Pratik"

Now showing items 1-2 of 2

    • Information technology in public administration: Citizen Relationship Management (CzRM) 

      Tudu, Hemanty; Nath, Pratik (Indian Institute of Management Ahmedabad, 2020)
      Customer Relationship Management (CRM), a concept evolved in the private sector, is a holistic business strategy used by companies to create and maintain lasting relationships with the customers. It is guided by a simple ...

    • The use of data analytics in HR processes 

      Nath, Pratik; G., Cibita (Indian Institute of Management Ahmedabad, 2020)
      The role of HR in an organization has evolved a lot in the past few decades. From the peripheral zone of an organization, HR has now become a key function of any organization, serving as a strategic business partner which ...