Browsing by Author "Nathan, S. V."
Now showing items 1-13 of 13
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The Advertising Industry in India
Nathan, S. V. (2010-08-09) -
Expert Advertising Agency
Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27)Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ... -
Expert advertising agency
Nathan, S. V. (1991-09-29) -
Expert Advertising Agency - Teaching Note and Case Analysis
Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27) -
The Influence of Adolescents on Family Purchase Decision Process
Nathan, S. V. (2010-06-02) -
Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process
Bal, Deepika C.; Velamuri, Sharada (Indian Institute of Management Ahmedabad, 1993) -
Leather Training Industry in India: Competitive Analysis Using Porter's Framework
Nathan, S. V. (2010-06-02) -
Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers
R. G., Subhashini; Halder, Dipankar (Indian Institute of Management, Ahmedabad, 1992) -
Panel research contributions to product portfolio management
Nathan, S. V.; Garg, R. (1995-10-06) -
PLC: State of the art review
Nathan, S. V. (Indian Institute of Management Ahmedabad, 1984-11-01)Two decates of discussion has still to clear the fog surrounding the validity of the PLC concept. This paper review available evidence, and attempts to identity some of the issues that PLC researchers need to address. ... -
Sex appeals in advertising
Soman, Dilip; Sen, Shubhajit (Indian Institute of Management, Ahmedabad, 1990) -
Study of the compaign planning process in Indian and French advertising agencies
Nathan, S. V. (1990)The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ... -
Study of the repurchase behaviour of farmers: case of the Indian tractor market
Saxena, Amar (1997)Knowledge about a product category affects various aspects of the consumer buying process. This has been recognized by researchers as an important factor in the field of consumer behavior. It has been found to influence ...