Browsing by Author "Negi, Nitika"

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    • Digital marketing strategy for Himsuta 

      Negi, Nitika (Indian Institute of Management Ahmedabad, 2020)
      The awareness of consumers on the type of products purchased is growing over time; this is especially the case for skincare goods. The global skin care products market size was valued at almost USD 133.90 billion in 2018 ...

    • Himalayan organic produce market in India 

      Negi, Nitika; Spriha, Shivani (Indian Institute of Management Ahmedabad, 2020)
      We think there is a need to address the concern of food adulteration. Additionally, words like organic, natural, fortified are misinterpreted. This is done either deliberately or because of lack of information. Having a ...