Browsing by Author "Nekkalapu, Kranthi R."

Now showing items 1-2 of 2

    • Fraud Analytics Like finding a needle in a haystack 

      Nekkalapu, Kranthi R.; Verma, Anupriya (Indian Institute of Management, Ahmedabad, 2015)
      We are drowning in the barrage of data that is being collected world-wide, while starving for knowledge at the same time. Despite the enormous amount of data, particular events of interest are still quite rare. Modeling ...

    • Location Analytics – Store Location Analysis 

      Dacha, Kalyani; Nekkalapu, Kranthi R. (Indian Institute of Management, Ahmedabad, 2015)
      Retail chains compete against each other in terms of reaching the customer. While companies often try to attract customers by targeting them with the right set of offers and promotions, it is imperative that they are located ...