Browsing by Author "Ngai, Eric N. T."
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A market value analysis of buyer–supplier relationship building awards
Verma, Nishant Kumar; Jha, Ashish Kumar; Bose, Indranil; Ngai, Eric N. T. (IEEE, 2023-01-04)The purpose of this article is to study the signaling potential of “supplier awards” in creating shareholder value for the award-giving and the award-receiving firm. We use event study methodology with supplier awards as ...