Browsing by Author "Niraj, Rakesh"
Now showing items 1-6 of 6
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Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Jaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali (2012-09-07)We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts—online retailing and content site browsing. Our ... -
Effect of relationship and transactional characteristics on customerretention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. (Elsevier, 2018-12)Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ... -
Essays on navigating fake reviews and enhancing trust in e-commerce websites
Kumar, Srishti (Indian Institute of Management Ahmedabad, 2024)The continued prevalence of fake reviews in the online marketplace poses a pervasive challenge impacting consumers, businesses, and online platforms. Fake reviews deviate from honest evaluations, potentially distort ... -
Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships
Jaiswal, Anand Kumar; Niraj, Rakesh (2012-09-07)Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
Niraj, Rakesh; Jaiswal, Anand Kumar (Journal of Services Marketing, Vol. 25 (3), pp.165-175., 2011-06)This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
Jaiswal, Anand Kumar; Niraj, Rakesh (2009-08-07)Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been ...