Browsing by Author "Nitin, Sinai Salgaocar Shashwat"

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    • The musical side of advertisements 

      R., Rakesh; Nitin, Sinai Salgaocar Shashwat (Indian Institute of Management Ahmedabad, 2020)
      This study delves into the role of music used in advertisements. The study used a mix of secondary research in the form of ad analysus and primary research in the form of expert interviews and focus group discussions. The ...