Browsing by Author "Oburai, Prathap"
Now showing items 1-20 of 24
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Brand ranking analysis assessment and efficacy
Rungta, Nitin; Pareek, Rohit (Indian Institute of Management, Ahmedabad, 2006) -
Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation
Sett, Rahul Kumar (2010)Price bundling, the practice of selling two or more separate products in a single package at a price discount, is a tool for cross selling a given product A to customers who only buy product B and vice versa. Cross selling ... -
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. (2009-09-02)Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government ... -
Dynamic pricing of advertisement rates of television channels
Roushan, Kumar Rahul; Bhohi, Amritpal Singh (Indian Institute of Management Ahmedabad, 2006) -
E-Promotion
Shastri, Neil; Aseri, Shilpi (Indian Institute of Management Ahmedabad, 2006) -
An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework
Oburai, Prathap; Baker, Michael J. (2009-07-25)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Exploratory study of international marketing in India: Indian firms, multinationals and their competitiveness
Oburai, Prathap (2010-04-03)Indian firms are more international than ever before. Internationalization drives and export orientation are prominent in the organisational strategies of a number of leading Indian firms and multinationals located in ... -
Globalization in the paint industry: an Indian perspective
R, Aprameya; Nandi, Arun (Indian Institute of Management Ahmedabad, 2007) -
Grounded exploration of sales and distribution channel structures in thirteen industries in India
Oburai, Prathap; Baker, Michael J. (2010-01-16)Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is ... -
Impact of promotional channels on the consumer's perception of brands
Gulati, Ankit; Nandi, Diptesh (Indian Institute of Management ,Ahmedabad, 2006)This study tries to find out how customers perceive and evaluate the different brand contact points such as television, magazines, product displays etc as an information source for creating awareness about the brands and ... -
International marketing strategies in India: an application of mixed method investigation
Oburai, Prathap; Baker, Michael J. (2005-10-27)Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing ... -
Marketing in Emerging Economies
Sinha, Piyush Kumar; Oburai, Prathap (2010-07-09) -
Marketing in Emerging Economies
Oburai, Prathap; Sinha, Piyush Kumar (2010-07-09) -
Marketing strategy for IPTV service in India
Barman, Subhajit; Chavan, Tejas R. (Indian Institute of Management Ahmedabad, 2007) -
Salesperson's customer orientation: conceptualization, scale development and impact in selling situations
Singh, Ramendra (2010)The practice of marketing concept has been widely studied, and one of the important themes within this context is the salespersons orientation while interacting with customers in the selling situations. Saxe and Weitz ... -
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
Oburai, Prathap; Baker, Michael J. (2010-04-17)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
Oburai, Prathap; Baker, Michael J. (2009-07-25)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Study of television viewership data and impact on viewership
Dabir, Bhushan; Chakravarty, Devashish (Indian Institute of Management, Ahmedabad, 2006) -
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
Mullar, Dushyant; Kapoor, Shruti (Indian Institute of Management Ahmedabad, 2008) -
Uncovering investor behaviour
Mahadevan, Deepak; Joshi, Omkar; Ramdoss, S. (Indian institute of Management Ahmedabad, 2007)