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    • Business development strategies for a new entrant in the Indian pesticides market 

      Parida, Nishith R.; Ojha, Ranendra Nath (Indian Institute of Management Ahmedabad, 1997)
      India is a predominantly agriculture based economy, which accounts for more than 30% of our total GDP and employs more than 70% of our population. Agriculture is India's largest private sector enterprise. With the development ...