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    • Strategies of retail brands in luxury cosmetics and skincare market in India 

      Oraon, Naveen; Gupta, Vamika (Indian Institute of Management Ahmedabad, 2022)
      There is a lot of interest in beauty in India, and so there is a growing beauty business. It is not just for young people or people with lots of money. It is for everyone. Beauty is important to everyone, from young adults ...