Browsing by Author "P, Gouthaman"
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Study on reemergence of alternate medicines in India in the wake of a pandemic (covid-19)
P, Gouthaman; Haldar, Debangshu (Indian Institute of Management Ahmedabad, 2020)The Ayurveda and other alternative medicines are on a rise as they are getting more attention especially during a pandemic. But with this, there are many misbranding and misleading claims that are being practiced by some ...