Browsing by Author "P, Ilanthirayan"
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Devising GTM strategy for firms in web 3.0 space
R, Balaji; P, Ilanthirayan (Indian Institute of Management Ahmedabad, 2022)Web 3.0 propelled a whole new version of internet, and many new exciting & innovative projects are coming up. But many firms are still applying conventional strategies rather than creating new frameworks to take advantage ...