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    • Study on semiotics and gender biased advertising 

      Gajraj, Mira; Padmakumar, Revathi; Balasubramanyam, Sandhya (Indian Institute of Management Ahmedabad, 1993)
      The purpose of this project is to identify and study symbols that are used to convey meaning in contemporary Indian advertising with special reference to their perceived gender and meaning and finally, to test the theory ...