Browsing by Author "Padmane, Akash"

Now showing items 1-2 of 2

    • Blockchain in business: evaluation and application 

      Padmane, Akash; Jain, Kunal (Indian Institute of Management Ahmedabad, 2020)
      Today, Blockchain is one of the most discussed topics in the technology industry; some people even term it the greatest invention after the Internet. Even with all the hype, it is generating, we find that significantly ...

    • Is love really blind?: platform and influencer engagement 

      Padmane, Akash; Lathoria, Ruchi (Indian Institute of Management Ahmedabad, 2020)
      With the advent of the internet and social media, a new form of endorsements, influencer marketing, has gained prevalence. With the aid of social media platforms, these influencers are more relatable than celebrities as ...