Browsing by Author "Pandey, Abhay Kumar"
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Documentation of strategy to increase revenue and strengthen brand-building efforts of AAJ
Pandey, Abhay Kumar; Mishra, Palak (Indian Institute of Management Ahmedabad, 2021-12-14)Jawaja Block, 50 kms from the district Ajmer in Rajasthan is home to Artisan Alliance of Jawaja (AAJ), a weaving and leather division. The story of this alliance’s expertise is ages old, but Late Prof. Ravi J Mathai, the ... -
Marketing practices in export industry in India
Pandey, Abhay Kumar; Mishra, Palak (Indian Institute of Management Ahmedabad, 2021-09-07)