Browsing by Author "Pandey, Anshu"
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Content & creator economy
Pandey, Anshu; Singh, Shweta (Indian Institute of Management Ahmedabad, 2022)Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use ... -
Health tech in India: an overview
Pandey, Anshu; Singh, Shweta (Indian Institute of Management Ahmedabad, 2023-08-09)