Browsing by Author "Pandey, Pankaj"
Now showing items 1-1 of 1
-
Understanding choice behaviour of consumers on the web
Pandey, Pankaj (Indian Institute of Management Ahmedabad, 2001)As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply ...