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    • Two and four-wheeler vehicle servicing platform: a CRM perspective 

      Pai, Ajay Ramdas; Tiwari, Madhur Ved; Pandey, Saurabh Kumar (Indian Institute of Management Ahmedabad, 2019)
      The automobile industry is one of the fastest-growing sectors in India. And it is one of the most contributing industries for the GDP. In 2019, it contributed 7.1% to India’s GDP. It is expected that the contribution of ...