Browsing by Author "Pantvadiya, Nachiket."

Now showing items 1-1 of 1

    • Brand strategy: brand extensions in the Indian context 

      Pantvadiya, Nachiket.; Ganpathy, P. R. (Indian Institute of Management Ahmedabad, 1993)
      Brands are a firms most important strategic assists as they serve as a source for sustainable competitive advantage and growth. The tool used to tap a brand for growth is an extension of its name to another product class, ...