Browsing by Author "Parasuraman, A."
Now showing items 1-2 of 2
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An experimental study: consumer's choice: judging quality of products
Mehta, Subhash C.; Parasuraman, A. (1972-03-22) -
An experimental study: impact of price, brand on consumer's choice
Mehta, Subhash C.; Parasuraman, A. (1972-03-21)