Browsing by Author "Parida, Biswajita"
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Determinants of conflict in channel relationships: a meta-analytic review
Sharma, Dheeraj; Parida, Biswajita (Emerald, 2018)Purpose – The advent of the internet, digitization and e-commerce has changed the definition of business territory, re-invented direct selling, eradicated middle men and brought the customers and sellers closer. These ... -
Effects of non-conformity on perceived status and competence: examining the moderating role of Physical attractiveness
Parida, Biswajita; Gupta, Vishal (National Academy of Psychology, 2017)The present study attempts to examine how people perceive non-conforming behavior and what do they infer about subjects who demonstrate non-conformity.Interviews were conducted to determine the operational definition and ... -
An experimental investigation of advertising effectiveness in roadblock advertising
Parida, Biswajita (Indian Institute of Management Ahmedabad, 2018)Recent years have seen growing use of ‗Roadblock Advertising‘ by media planners to enhance advertising effectiveness. Many companies (Hutch, Aircel, ITC, Viacom 18, Nestle, Nokia, Volkswagon, Real fire extinguisher, Vodafone, ... -
Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour
Parida, Biswajita (Indian Institute of Management, Ahmedabad, 2013)Advancement of technology has enabled households to access different media of communications like television, radio, newspapers, magazines, billboards and several online media. It is nearly impossible to escape the ...