Browsing by Author "Parihar, Rhythm"

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    • Jitesh jhirwal strategies for Internationalisation of Indian internet companies: Ola, Oyo, Zomato 

      Kumar, Leejat; Sharma, Rachita; Parihar, Rhythm (Indian Institute of Management Ahmedabad, 2018)
      Companies decide to go international for a variety of reasons. Some of the major reasons include increasing revenue growth, improving profit margins, acquiring new customers, generating new sales, investment opportunities, ...

    • Strategies to enhance employer branding and employee attraction 

      Parihar, Rhythm; Garg, Moksh (Indian Institute of Management Ahmedabad, 2018)
      Application of Marketing to HR - Internal & External Employees - For e.g. Reliance’s RELP & Tata’s TAS The moniker ‘employer brand’ appears to have first been coined by Ambler and Barrow (1996), who defined it as ‘the ...