Browsing by Author "Parikh D."
Now showing items 1-1 of 1
-
Measuring Retail Service Quality: An Empirical Assessment of the Instrument
Parikh D. (SAGE Publications Ltd, 2006)Retailing in India is growing at the rate of about 18-20 per cent per annum. As part of its strategy to gradually open it up to foreign competition, the government is also in the process of increasing foreign direct ...