Browsing by Author "Parmeshwar, Vivek"

Now showing items 1-2 of 2

    • Market research for one-stop solution in e-commerce industry 

      Parmeshwar, Vivek; Nistane, Rasika (Indian Institute of Management Ahmedabad, 2022-03-21)
      In a crowded market, almost all of us have a few favourite e-commerce portals which we use for making our purchases. However, there always exists a difference in the various parameters that the portals offer such as the ...

    • Understanding acceptance of luxury products over an online medium vis-à-vis offline channel 

      Parmeshwar, Vivek; Nistane, Rasika (Indian Institute of Management Ahmedabad, 2021-12-14)
      Luxury products are an experience as the utility of the product is just one of the reasons for purchase for many. The experience is created by the brand value, societal status symbol, touch and feel of the product, royal ...