Browsing by Author "Parsai, Amrita"
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Marketing in metaverse
Verma, Aditi; Parsai, Amrita (Indian Institute of Management Ahmedabad, 2023-07-13)Today, the metaverse is defined as a digital reality integrating social media, online gaming, augmented reality, virtual reality, and cryptocurrencies, enabling immersive virtual interactions. It can be accessed through ...