Browsing by Author "Patel, Mrigank"
Now showing items 1-1 of 1
-
New product development for Zomato
Goyal, Monisha; Patel, Mrigank (Indian Institute of Management Ahmedabad, 2022-03-21)In today’s diverse and mostly digital economy, firms need to innovate constantly and quickly in their consumer offerings. It holds for both big companies and startups. New product/service development is the key that unlocks ...