Browsing by Author "Pathak, Darshana"
Now showing items 1-2 of 2
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Geographical information system
Pandey, Jatin; Pathak, Darshana (The Energy and Resources Institute, 2014) -
A predictive methodology of rough set theory used to analyse market segmentation and competitive environment for super market
Pandey, Jatin; Pathak, Darshana (IUP Journal of Marketing Management, 2013)Supermarket retailing has a desirable property of stability of segment structure. Due to the heterogeneous needs and purchase power of customers, it is difficult to predict the lifetime of segments for retail supermarkets. ...