Browsing by Author "Pathak, Rohit"
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CONCOR: Tea Transportation
Raghuram, G.; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rajan, Rohithari (2010-08-19)This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. ...