Browsing by Author "Pathak A."
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Comparative advertising in India: Need to strengthen regulations
Pathak A. (SAGE Publications Ltd, 2005)With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service ... -
慍ooling-off' and the Consumer Protection Bill, 2015: Drawing from the European Union Consumer Directive
Pathak A. (SAGE Publications Ltd, 2016)