Now showing items 1-1 of 1

    • Analysing controversial advertisements 

      Agarwal, Mehul; Patidar, Dikshant (Indian Institute of Management Ahmedabad, 2022-03-21)
      The use of commercials to advertise one’s products or services and popularize one’s brand is a common technique most companies, big or small, employ. Given the large influx of brands and the number of alternatives each ...