Browsing by Author "Patidar, Dikshant"
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Analysing controversial advertisements
Agarwal, Mehul; Patidar, Dikshant (Indian Institute of Management Ahmedabad, 2022-03-21)The use of commercials to advertise one’s products or services and popularize one’s brand is a common technique most companies, big or small, employ. Given the large influx of brands and the number of alternatives each ...