Browsing by Author "Pattnaik, Shilpa"
Now showing items 1-1 of 1
-
A study on the relation between the type of cause and consumers’ willingness to pay in sports related cause marketing
Rao, Poonam Ambekar; Pattnaik, Shilpa; Kaur, Sukhjit (Indian Institute of Management Ahmedabad, 2016)