Browsing by Author "Pendharkar, Nivrutti M"
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Online retail: key factors to drive user engagement
Jain, Nandit; Pendharkar, Nivrutti M (Indian Institute of Management Ahmedabad, 2021-12-14)Plenty of material is available on the internet on how to design a good e-commerce platform. In this section we highlight some of the prominent takeaways from secondary sources.