Browsing by Author "Pillai, Anandan"
Now showing items 1-1 of 1
-
Differential impact of advertising and distribution expenditure on Tobin's Q: a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan (2009-04-15)Purpose – The purpose of this paper is to understand the impact of components of marketing expenditures, i.e. advertising and distribution expenditures on intangible value of firm (measured in terms of Tobin’s Q). The ...