Browsing by Author "Prachi"
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Analysis of techniques for employee engagement in the IT sector
Prachi; Paranjape, Pranjali (Indian Institute of Management Ahmedabad, 2022-03-21)Among the industries in service sector, IT industry has a high turnover rate in India. According to research firm Gartner, the turnover rate for IT companies increased from 10% in 2020 to 20% in 2021 while 48% of the ... -
Developing an extensive digital marketing strategy for retail business in the healthcare industry
Prachi; Paranjape, Pranjali (Indian Institute of Management Ahmedabad, 2021-12-14)With the advent of Covid-19, consumers avoided going out of home. But for safe & appropriate recommendations about one’s health, they needed access to the doctors. Hence many individual doctors as well as various online ...