Browsing by Author "Prakash, Apoorva"

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    • Future of marketing in the metaverse 

      Prakash, Apoorva; Chandra, Utkarsh (Indian Institute of Management Ahmedabad, 2022)
      Artificial intelligence (AI) bots are evolving into our closest friends, non-fungible tokens (NFTs) have transformed digital ownership, and our smartphones have evolved into our homes. Virtual vocalists have become a ...

    • Issues and challenges in the life of women entrepreneurs in India 

      Prakash, Apoorva; Kumar, Sushant (Indian Institute of Management Ahmedabad, 2023-08-14)
      In recent times, women entrepreneurship has seen a rapid growth across the globe. In India, the trend has been catching up, but the pace has been slower compared to the other nations. The factors contributing to this slow ...