Browsing by Author "Prakash, Mayank"
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A study of celebrity brand endorsements on Twitter
Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek (Indian Institute of Management Ahmedabad, 2015) -
A study of celebrity brand endorsements on Twitter
Prakash, Mayank; Roy, Niloy; Chaturvedi, Prateek (Indian Institute of Management Ahmedabad, 2014)