Browsing by Author "Pratap, M Vinay"
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Temporal analysis of social media strategies by hotel chains in response to COVID lockdown
Selvam K, Arul; Pratap, M Vinay (Indian Institute of Management Ahmedabad, 2021-09-07)This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...