Browsing by Author "Preeta, Vyas"

Now showing items 1-2 of 2

    • Joint Sales Promotion: Prospects & Issues 

      Sonal, Kureshi; Preeta, Vyas (2009-09-02)
      This study is an attempt to understand current consumer joint sales promotion in India and thereby identify related prospects and problems. For a conceptual overview, relevant literature in this area was studied. To gain ...

    • Net-Based Promotions: Practices, Prospects and Challenges 

      Sonal, Kureshi; Preeta, Vyas (2009-09-02)
      Twentieth century brought around one of the most dynamic technological advancement, which opened vistas to interactive electronic communication. Internet, which is a worldwide system of linked computer networks, is the ...