Browsing by Author "Prince, Godfrey Classic"
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Leveraging user generated content (UGC) to improve quality of healthcare services and health outcomes
Rengaraj, Vignesh; Prince, Godfrey Classic (Indian Institute of Management Ahmedabad, 2021-12-14)User Generated Content (UGC) in healthcare has taken off in a big way after the advent of the internet and in particular, the emergence of social networks, to a point where there is no dearth of healthcare UGC at any point ...