Browsing by Author "Priya, Sonal"

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Exploration of drivers/challenges of entrepreneurship by understanding customer journey of successful entrepreneurs under I-Hub

Banerjee, Anirudh; Priya, Sonal (Indian Institute of Management Ahmedabad, 2021-09-07)

Entrepreneurship in India has been on the rise in recent years; however, the situation is still far from ideal. According to data from the Economic Survey for 2019-20, there was a 12.2% growth in the new firms in the 2014-18 ...
Using AI techniques to analyze relation between social media marketing and company revenue

Banerjee, Anirudh; Priya, Sonal (Indian Institute of Management Ahmedabad, 2021-12-14)

In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...