Browsing by Author "Pundeer, Prajjval"
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Diversification strategy for Suzuki motors in India
Jindal, Ashish; Pundeer, Prajjval (Indian Institute of Management Ahmedabad, 2022)While vertical integration involves a firm moving into a new part of a value chain that it is already within; diversification requires moving into an entirely new value chain. -
The effect of celebrity endorsements on luxury brands
Patel, Shwetal; Pundeer, Prajjval (Indian Institute of Management Ahmedabad, 2023-08-21)